Hinterland of Things 2026: Our Recap from Bielefeld
Bielefeld, 20 June 2026. The Hinterland of Things 2026 is over, and we are taking away more than fits on a booth. On 18 June we stood at booth no. 7 in the Stadthalle Bielefeld, among founders, investors, and mid-sized companies. One question ran through almost every conversation: how do you bring Artificial Intelligence into the operation without it ending in chaos?
The evening before
We arrived the day before. Before it was about technology, it was about the team: a shared dinner in Bielefeld, a last look at the booth slides, and the roles for the next day assigned. Anyone who knows trade fairs knows the day gets long. A team that works well together makes the difference.
At the booth: Build & Integrate, Govern & Comply
Just after seven in the morning, everything was set up. Our two lines that belong together were on the screen: Build & Integrate on one side, Govern & Comply on the other. One partner, one plan. This is exactly where we differ from pure technology vendors: we do not just build the Artificial Intelligence, we also make sure its use stays dependable in the operation.
We showed both sides at one table. Dedicated hardware for Artificial Intelligence and our own cloud infrastructure on the technology side. ITIL processes, governance frameworks, and preparation for ISO 27001 audits on the governance side. What that looks like in practice is set out on our Business page.
What everyone wanted to talk about: governance for Artificial Intelligence
What we announced before the fair held true at the booth. In mid-sized companies, the technology is rarely the problem. It fails because governance is missing or so heavy that nobody applies it day to day. That is exactly where the conversations got concrete: how do you build governance lean enough that a business actually lives by it?
Our answer stays the same as at the booth: we build governance to fit the operation, not the other way around. Anyone who shows us their real bottleneck instead of a wish for a product off the shelf goes home with a first plan, not a flyer.
Between the halls
The best conversations rarely happen right at the booth. Outside in the sun, we had time to deepen contacts instead of just exchanging business cards. That is exactly why we go to fairs like this.
What stays
We are taking away full notebooks, a few projects that continue after the fair, and the confirmation that Artificial Intelligence and governance belong together. Thank you to everyone who came by our booth. Where you can still meet us in person this year is on our Events page.